Snap Inc. announced that its first-quarter revenue will fall short of what Wall Street had predicted because the company now faces stronger competition from major digital advertising companies which include Meta’s Facebook and Instagram.
The parent company of Snapchat has faced multiple difficulties during the past year because of changing U.S. trade regulations established by President Donald Trump and because of problems with its advertising system. These problems caused a major loss of trust among investors which resulted in Snap’s stock price dropping about 25% during 2025.
Advertisers now choose platforms that offer extensive worldwide accessibility which makes companies like Meta and TikTok their top choice because those platforms have more users. Snap showed positive trends in its advertising division despite facing tough competition from other companies. The company reported that its total active advertisers grew by 28% during the fourth quarter because of strong demand for direct response ads and newly introduced formats which included Sponsored Snaps and Promoted Places.
Snap announced that it has implemented platform-level age verification in Australia to meet new regulations which require users to be at least 16 years old. The platform removed more than 400,000 accounts as a result of this action.
Snap predicts its first quarter revenue will fall between $1.50 billion and $1.53 billion which represents a decrease from analysts’ forecasted average of $1.55 billion according to LSEG data.
The company does not include Perplexity revenue which stems from a $400 million partnership that was revealed last year in its revenue projections. Snap stated that both companies have not yet settled on a complete distribution plan.
Snap expected its current quarter adjusted EBITDA to exceed market predictions. The company forecasts earnings between $170 million and $190 million which will exceed analyst projections of $177.9 million because it is focusing on stricter cost management and profitability.
Snap achieved a net income of $45 million during the fourth quarter which represents a major increase from the $9 million earned in the same period last year. The company reduced its total net loss for 2025 to $460 million which is an improvement from the previous year when it lost $698 million.
The company is expanding into new business areas which go beyond its core advertising operations. Snap has established its independent unit Specs to develop augmented reality smart glasses while continuing to create new revenue streams through its Snapchat+ subscription service. The number of service subscribers increased by 71% reaching 24 million during the fourth quarter.
Daily active Snapchat users increased by 5% from the previous year to reach 474 million while the company lost 3 million users since the last quarter.
The quarterly revenue which ended on December 31 increased by 10% to reach $1.72 billion which surpassed the analyst forecast of $1.70 billion.
This reporting is by Jaspreet Singh in Bengaluru and Editing by Krishna Chandra Eluri from reuters. Checkout how Amazon Plans to Use AI to Speed Up TV and Film Production.
❓ FAQs
Q1: Why did Snap forecast revenue below Wall Street estimates?
Snap expects lower first-quarter revenue due to intense competition for digital advertising dollars from larger platforms like Meta’s Facebook, Instagram, and TikTok.
Q2: Is Snap’s advertising business still growing?
Yes. Despite revenue pressure, Snap reported a 28% increase in active advertisers in the fourth quarter, driven by direct response ads and newer formats such as Sponsored Snaps.
Q3: What impact did Australia’s age verification rules have on Snap?
Snap implemented platform-level age verification in Australia to comply with new regulations, which resulted in the removal of more than 400,000 accounts.
Q4: How is Snap improving profitability?
The company is focusing on tighter cost controls and operational efficiency, leading to an adjusted EBITDA forecast that is above analyst expectations for the current quarter.
Q5: What new revenue streams is Snap focusing on?
Snap is diversifying beyond ads by investing in augmented reality smart glasses through its Specs unit and expanding its Snapchat+ subscription service, which now has 24 million subscribers.
Snap forecasts quarterly revenue below estimates as ad competition hurts | Picture uploaded on 
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