Amazon will utilise AI technology to enhance the production speed of television shows and movies, according to this exclusive report. Amazon will implement artificial intelligence technology throughout Hollywood to improve movie and television production times, while the industry faces work disruption threats from this technology.
Albert Cheng who has worked in the industry for many years about Amazon MGM Studios leads the team which develops AI tools to decrease production expenses and improve creative processes. The company will begin its closed beta testing program in March 2023 by allowing selected industry partners to evaluate the tools until they achieve their first results in May.
Cheng describes the initiative, known internally as AI Studio, as a small, agile operation that follows the Amazon founder Jeff Bezos’ two-pizza team method by containing enough members to eat only two pizzas. The team consists of engineers and scientists who receive support from a small creative and business division.
The public AI initiatives of Amazon occur during a period when increasing production costs restrict studios from approving more projects. The company uses AI to automate and speed up particular filmmaking processes, which results in increased content production at a lower creative impact.
“The cost of creating is so high that it’s really hard to make more and really hard to take great risks,” Cheng said. “AI can speed things up according to our beliefs but it needs human inventiveness to create special storytelling which leads to outstanding results.”
The Hollywood community experiences anxiety because of this decision. High-profile actors including Emily Blunt have expressed their worries about the increased use of AI especially with the creation of AI-generated performers which jeopardises traditional acting roles.
Amazon demonstrates that its AI technology exists to support human staff instead of replacing them. AI will assist writers, directors, actors, and character designers as they create their work throughout production.
Like many tech giants, Amazon has been pushing nearly every business unit to explore AI use cases. The company has also cited AI-driven efficiencies as one factor behind its decision to cut around 30,000 corporate jobs since October, including roles at Prime Video.
According to Cheng, AI could help solve some of the biggest challenges in large-scale film and TV production.
The focus area he addresses involves the “last mile” which connects consumer AI technologies with filmmakers’ cinematic content accuracy requirements. The system requires character continuity through scene,s while it must work together with common creative software in the film industry.
The tools operated by Amazon Web Services (AWS) give Amazon capabilities that will enable the business to work with various language model creators, who will provide original content makers the ability to work during both pre-production and post-production periods. The studio prioritises two objectives, which include safeguarding intellectual property and stopping AI-created materials from being used in external systems.
The AI Studio is already collaborating with notable industry figures, including producer Robert Stromberg (Maleficent) and his company Secret City, actor Kunal Nayyar (The Big Bang Theory) through Good Karma Productions, and former Pixar and Industrial Light & Magic animator Colin Brady.
Launched last August, the studio points to its series “House of David” as a glimpse into AI’s future role in filmmaking. For the show’s second season, director Jon Erwin combined AI-generated visuals with live-action footage to create large-scale battle scenes, seamlessly blending both elements to expand the scope of the production at a lower cost.
As Amazon moves forward, the company believes AI could become a powerful tool in reshaping how stories are brought to the screen—while keeping human creativity at the center of the process.
This Reporting is by Dawn Chmielewski in Los Angeles and Greg Bensinger in San Francisco Editing by Nick Zieminski from reuters.
❓ FAQs
Q1: Why is Amazon using AI in movie and TV production?
Amazon is adopting AI to reduce rising production costs and speed up time-consuming processes. The goal is to make it easier to produce more films and shows while keeping budgets under control.
Q2: Will AI replace writers, actors, or directors at Amazon?
No. Amazon has stated that AI will be used as a supportive tool, not a replacement. Writers, actors, directors, and designers will remain involved at every stage of production, with AI enhancing creativity rather than replacing human talent.
Q3: What is Amazon’s AI Studio?
AI Studio is a small, specialized team within Amazon MGM Studios focused on building AI tools for filmmaking. It operates like a startup, following Amazon’s “two-pizza team” philosophy to stay agile and innovative.
Q4: How is AI being used in real productions already?
Amazon points to its series House of David as an early example. AI was combined with live-action footage to create large-scale battle scenes, helping expand visual scope while keeping costs lower.
Q5: When will these AI tools be available to creators?
Amazon plans to launch a closed beta program in March, allowing select industry partners to test the tools. Initial results and feedback are expected to be shared by May.
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