AI-Led Automation Is Rapidly Replacing Entry-Level Jobs, Warns BSI

Artificial intelligence is transforming workplaces — but not necessarily to the benefit of employees. Recent research by the British Standards Institution (BSI) shows that companies are turning to AI not just to fill gaps in skills, but also with an eye towards employee reduction and cost-cutting. Entry-level positions are particularly targeted.

The report, titled “Evolving Together: Flourishing in the AI Workforce,” analyzed corporate annual reports and duly conducted a survey of over 850 business leaders across different industries. It brought to light a very striking trend: Almost two-thirds of organizations are intending to ramp up their AI investments within the next 12 months, but much of that spending appears to be directed toward automation rather than upskilling.

AI Priorities: Efficiency Over Employment

More than 40% of executives admitted that AI is already being used to facilitate staff reductions, while one in three said they now look to AI solutions before hiring new employees.

Even more worrying, a quarter of respondents believe that most entry-level tasks could be tackled by AI just as effectively — if not better — than a human worker. As the adoption spreads, the “unit cost” of AI-driven tasks keeps going down, thus providing a stronger economic incentive for AI to be used as a substitute for human labor.

Large Corporations Lead the Shift

AI adoption is ramping up more quickly among large corporations than amidst small ones.
Close to 70% of big-business leaders view AI as the linchpin for future growth, whereas half of SMEs share this sentiment.

Some companies marry automation to upskilling: Banco Santander, for example, will train all staff in AI by 2026. Meanwhile, the UK’s Financial Conduct Authority (FCA) unveiled its “supercharged sandbox” — a protected testing zone that enables financial firms to tinker with AI applications using Nvidia’s high-performance computing resources.

Overall, however, the landscape appears to be one of workforce attrition: 50% of large organizations have already eliminated junior roles through AI, up from 30% for SMEs. Many expect further reductions in the coming years.

Mixed Signals Across the Atlantic

Interestingly, this enthusiasm contrasts with data from the U.S. Census Bureau showing that many American corporations are putting the brakes on their AI investments after mixed results. Yet, automation seems to be gathering unstoppable momentum across the UK and Europe.

A Workforce at Risk of “Deskilling”

Almost half of leaders surveyed (49%) admitted that had AI tools existed when they started their careers, they would not have developed the same skills that led to their current positions. Over 50% said they feel “lucky” to have started their careers before the AI boom.

This raises an anxiety: while AI furthers efficiency, it may undermine the fundamental skill sets that will make future executives succeed — thereby putting a long-term talent gap in place, even as short-term productivity wins.

The Hidden Risks of Automation

The haste to automate can lead to terrible consequences as well. AI models operate via the method of pattern recognition. When the variables start becoming too many, that is when they tend to fail.

For example, a Home Office project using AI to assist with processing asylum applications had major inaccuracies, raising further concerns about algorithmic bias and oversight in the public service.

Conclusion

The BSI finding has ugly truths to reveal: AI may just be redefining the future of work faster than business and employees can hope to adjust. Although automation promises efficiency and savings, it also appears to be wiping out entry-level opportunities and closing down avenues for skills development.

For work environments to truly “flourish in the AI workforce,” as the report asserts, an even balance must be struck: AI should augment employees, not replace them, by creating smarter education and ethical practices together with human-centered innovation. Learn more how AI changing the world at our AI & Machine Learning Section.

❓ FAQs

Q1: Why is AI mostly impacting entry-level jobs?
Entry-level jobs are one of the few jobs that are mostly repetitive or do not necessarily need advanced training. AI finds its best faculties in these areas. As these tools are gaining momentum and the costs are falling, businesses are replacing these jobs with an aim to cut costs and increase efficiency.

Q2: How is AI managing workforce changes for the organizations?
Most of the organizations today are using AI for data, customer support, and administrative jobs. They prefer these tools for automating the processes rather than creating new hirees or restructuring their teams based on AI operational processes.

Q3: Are the big companies AI-friendlier compared to the SMEs?
Yes. According to the research done by BSI, close to 70% of the big companies consider AI their backbone for growth as against about 51% of the SMEs. The bigger companies have better access to resources for AI implementation and testing.

Q4: Will AI take away some jobs from humans completely?
In reality, AI handles some routine jobs rather effectively; however, it does not yet possess emotional intelligence, creativity, or ethical judgment. Analysts are of the opinion that AI will modify rather than entirely replace most jobs through the creation of hybrid ones where technical and human skills converge.

Q5: What dangers come with being overly reliant on AI automation?
Errors, bias, and "deskilling" from over-reliance on AI are things employees will have to contend with; losing the opportunity to cultivate critical-thinking and problem-solving skills shrink the gap between workers who can adjust to AI and those who cannot.

Q6: How do organizations balance between AI adoption and human development?
Companies should invest in continual skill development of their teams while responsibly implementing AI tools. The essence of automation is to be enabling for human ability, not disabling, for the long-term benefit of innovation and stability of the workforce.

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Snapchat now lets you inform others when you have arrived at your destination

The company has introduced its new location-sharing capability, which enables users to send automatic arrival notifications to their contacts when they visit any location except their home address.

The platform introduced its Arrival Notifications feature on Monday after launching its Home Safe alert system which enables users to create one-time or repeated arrival notifications for their chosen destinations.

Users can create arrival alerts through Arrival Notifications for their common destinations which include their school, work meetings, exercise sessions, and hotel stays. The Snapchat feature automatically informs a designated friend about the user’s arrival at their destination once the user activates it.

The Snapchat feature enables users to establish contact with others about their safe arrival home from trips and their return to scheduled weekly functions. The company shared in a blog post that the goal is to make check-ins effortless and stress-free. Privacy Still Comes First.

The user must select which friends to share their location with before they can access the Arrival Notifications feature which functions like Home Safe. A user must permit the disclosure of their location through Snap Map because the service operates with location sharing turned off until they allow specific people to see their whereabouts. The system provides one-time notifications, which become invalid after distribution or after a period of 24 hours.

How to Set Up Arrival Notifications

Users need to share their real-time location with a trusted buddy before they can access the feature. They must navigate to the friendship profile where they can select Arrival Notifications to mark their arrival at a specific location through the map interface.

Users can modify locations by using custom labels that include options like “run club,” “office,” or “piano class.” Users can then choose whether to send the alert as a one-time notification or to schedule it for automatic future delivery.

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Snap Map Continues to Grow

The company announced that Snap Map has surpassed 400 million active monthly users in Snapchat, showing its increasing significance to the application. The original Snap Map launch in 2017 enabled users to track their friends’ locations while discovering public snaps from global locations for viewing. The platform has transformed into a discovery tool which assists users in locating nearby entertainment venues and local activities.

Snapchat expands its features with Home Safe and Arrival Notifications to establish itself as a competitor against location-sharing platforms like Life360 and Apple’s Find My while maintaining its commitment to user privacy.

(Reporting at TechCrunch by Aisha Malik – Consumer News Reporter)

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❓ FAQs

Q1: What are Snapchat Arrival Notifications?
Arrival Notifications let users automatically inform friends when they reach a selected destination.

Q2: How is this different from Snapchat’s Home Safe feature?
Home Safe alerts only notify when you arrive home, while Arrival Notifications work for any chosen location.

Q3: Can anyone see my location with this feature?
No. Location sharing is off by default and only works with friends you choose to share your location with.

Q4: Are Arrival Notifications one-time or recurring?
Users can choose either a one-time alert or a recurring notification for regular places.

Q5: How long do one-time alerts last?
One-time notifications expire after they are sent or automatically after 24 hours.

Q6: Does this feature work through Snap Map?
Yes. Arrival Notifications are part of Snap Map and require location sharing to be enabled.

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Instagram, YouTube addiction trial kicks off in Los Angeles

By Jody Godoy: LOS ANGELES, Feb 9 – The California state court started the trial which examines social media platforms’ liability for mental health damage caused by their addictive design elements on Monday. The case could become a turning point for how Big Tech companies are legally treated in lawsuits involving children and young users.

The 20-year-old woman K.G.M. who filed the lawsuit claims that Instagram and YouTube caused her mental health problems during her adolescence. She is suing Meta Platforms which owns Facebook and Instagram and Google which owns YouTube.

The court documents show that K.G.M. claims the platforms were built to make users stay online which led to her developing an addiction when she was still a child. She claims that continuous exposure to the content resulted in her developing depression and suicidal thoughts, and she believes that the companies should have informed users about these dangers.

Why This Case Matters

The jury’s verdict against Meta and Google would create a legal pathway for countless other lawsuits which will be filed throughout the United States. Tech companies have long relied on legal protections that shield them from responsibility for content posted by users. A rejection of that defense in this case could significantly weaken that shield—especially when claims focus on product design rather than user content.

Meta, Google, TikTok, and Snap are currently dealing with multiple lawsuits in California which include many cases filed by parents, school districts, and state authorities.

How the Tech Giants Are Defending Themselves

Meta and Google will argue that K.G.M. suffered from mental health problems due to factors that had nothing to do with social media platforms. The company intends to showcase their safety initiatives for young people while denying responsibility for dangerous user-generated content.

Internet companies can avoid liability for third-party content according to existing U.S. laws. The plaintiffs claim that their issue stems from the apps’ design which promotes compulsive usage rather than what users actually posted online.

Broader Legal Pressure Is Building

Federal courts currently handle over 2,300 lawsuits which have similar claims to this state case. The judge handling those cases needs to decide whether the companies can use their liability protections. The first federal trial could begin as early as June.

Meta CEO Mark Zuckerberg will testify at the California trial which is expected to last until March. K.G.M. has settled with TikTok and Snap who were involved in the case but now they have exited the legal proceedings.

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What the Jury Will Decide

The plaintiff’s legal team will prove that the companies were negligent and lacked proper user warnings and their platforms caused significant damage to users. The jury will determine damages for pain and suffering along with possible punitive damages if the plaintiffs win their case.

A Global Backlash Against Social Media

This case is part of a broader global push to regulate social media’s impact on children’s mental health. Australia and Spain have implemented social media access restrictions for users under 16 years old while other countries are considering similar actions.

The New Mexico state attorney general has accused Meta of enabling child sexual exploitation while making profits from such activities which will face legal action because of a separate high-profile trial that started Monday in Santa Fe.

The outcome of the Los Angeles trial will create a major shift in social media companies’ accountability because the worldwide legal investigations of social media companies are becoming more intense.

(Reporting at Reuters by Jody Godoy in Los Angeles, Courtney Rozen in Washington and Diana Novak Jones in Chicago; Editing by David Gregorio.)

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❓ FAQs

Q1: What is the Instagram and YouTube addiction trial about?
The trial examines whether Instagram and YouTube caused mental health harm through addictive app design, especially among young users.

Q2: Who filed the lawsuit?
A 20-year-old woman, identified as K.G.M., filed the case against Meta (Instagram) and Google (YouTube).

Q3: Why is this trial important?
A ruling against the companies could allow many similar lawsuits and challenge long-standing legal protections for tech platforms.

Q4: What harm does the plaintiff claim?
She alleges that excessive use of the platforms contributed to depression and suicidal thoughts during her teenage years.

Q5: How are Meta and Google defending themselves?
They argue other life factors played a role and highlight their efforts to improve youth safety on their platforms.

Q6: Could this affect other social media companies?
Yes. A verdict against Meta and Google could impact ongoing lawsuits involving TikTok, Snap, and other platforms.

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Snap forecasts quarterly revenue below estimates as ad competition hurts

Snap Inc. announced that its first-quarter revenue will fall short of what Wall Street had predicted because the company now faces stronger competition from major digital advertising companies which include Meta’s Facebook and Instagram.

The parent company of Snapchat has faced multiple difficulties during the past year because of changing U.S. trade regulations established by President Donald Trump and because of problems with its advertising system. These problems caused a major loss of trust among investors which resulted in Snap’s stock price dropping about 25% during 2025.

Advertisers now choose platforms that offer extensive worldwide accessibility which makes companies like Meta and TikTok their top choice because those platforms have more users. Snap showed positive trends in its advertising division despite facing tough competition from other companies. The company reported that its total active advertisers grew by 28% during the fourth quarter because of strong demand for direct response ads and newly introduced formats which included Sponsored Snaps and Promoted Places.

Snap announced that it has implemented platform-level age verification in Australia to meet new regulations which require users to be at least 16 years old. The platform removed more than 400,000 accounts as a result of this action.

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Snap predicts its first quarter revenue will fall between $1.50 billion and $1.53 billion which represents a decrease from analysts’ forecasted average of $1.55 billion according to LSEG data.

The company does not include Perplexity revenue which stems from a $400 million partnership that was revealed last year in its revenue projections. Snap stated that both companies have not yet settled on a complete distribution plan.

Snap expected its current quarter adjusted EBITDA to exceed market predictions. The company forecasts earnings between $170 million and $190 million which will exceed analyst projections of $177.9 million because it is focusing on stricter cost management and profitability.

Snap achieved a net income of $45 million during the fourth quarter which represents a major increase from the $9 million earned in the same period last year. The company reduced its total net loss for 2025 to $460 million which is an improvement from the previous year when it lost $698 million.

The company is expanding into new business areas which go beyond its core advertising operations. Snap has established its independent unit Specs to develop augmented reality smart glasses while continuing to create new revenue streams through its Snapchat+ subscription service. The number of service subscribers increased by 71% reaching 24 million during the fourth quarter.

Daily active Snapchat users increased by 5% from the previous year to reach 474 million while the company lost 3 million users since the last quarter.

The quarterly revenue which ended on December 31 increased by 10% to reach $1.72 billion which surpassed the analyst forecast of $1.70 billion.

This reporting is by Jaspreet Singh in Bengaluru and Editing by Krishna Chandra Eluri from reuters.

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❓ FAQs

Q1: Why did Snap forecast revenue below Wall Street estimates?
Snap expects lower first-quarter revenue due to intense competition for digital advertising dollars from larger platforms like Meta’s Facebook, Instagram, and TikTok.

Q2: Is Snap’s advertising business still growing?
Yes. Despite revenue pressure, Snap reported a 28% increase in active advertisers in the fourth quarter, driven by direct response ads and newer formats such as Sponsored Snaps.

Q3: What impact did Australia’s age verification rules have on Snap?
Snap implemented platform-level age verification in Australia to comply with new regulations, which resulted in the removal of more than 400,000 accounts.

Q4: How is Snap improving profitability?
The company is focusing on tighter cost controls and operational efficiency, leading to an adjusted EBITDA forecast that is above analyst expectations for the current quarter.

Q5: What new revenue streams is Snap focusing on?
Snap is diversifying beyond ads by investing in augmented reality smart glasses through its Specs unit and expanding its Snapchat+ subscription service, which now has 24 million subscribers.

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